If you’re a Google AdWords pay per click marketer, you know how important it is to rank high for the right keywords. However, many PPC marketers pay too much – unintentionally. Following is one way they do so, and how to avoid it.
Are Your Organic Listings Robbing You of Valuable Pay Per Click Dollars?
In the 8/24/09 post here entitled, Get FREE Traffic with Pay Per Click Marketing, we stated:
Once you start to get traffic [via paid search methods like pay per click], search engines notice. Once search engines notice, they rank your site higher – which means it gets even more traffic. This last part is significant because it means you start showing up higher in organic (emphasis added) traffic results – ie, getting free traffic.
The point is, traffic brought via pay per click ads can result in higher organic listings. So for example, if your site is ranking in the top 3 in organic listings, check to see if you can adjust your bid(s) to be in the fourth or fifth position.
As you already hold spots in the top 3 organically, there’s no need to spend more pay per click dollars to rank in those positions.
How to Get Double the Bank for Your Buck Using Google Pay Per Click Advertising
To further capitalize on this, make your Google AdWords pay per click marketing dollars do double duty. How? When you’re doing your keyword research for your AdWords campaigns, optimize your pages so that they rank high for these same keywords organically.
When used in this manner, Google pay per click marketing makes an excellent “tester” for your search engine optimization efforts, for it measures the possible success/failure of keywords before you go through the time-intensive process of optimizing your pages using them.
If you want to learn important strategies for AdWords success, then sign on and listen to the expert led sessions during the AdWords Advantage Online Summit going on now through March 25th!
